World Technology Interface
A complete refresh of World Technology Group's digital ecosystem.
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Challenge
When I joined World Technology, the organization was in its early stages with a basic website and very few established visual materials. The team was small, there was no dedicated development support, the budget was limited, and timelines were tight. The challenge was to build a functional and visually compelling digital presence that could grow with the organization, establish brand credibility, and engage the global technology and innovation community.
Solution
I approached the project by collaborating closely with stakeholders to gather insights and define the information architecture. This allowed me to visualize the content structure through detailed graphics and categories, and propose interactive blueprints to map the user journey at a granular level in remote workshops. To address the lack of visual content, I leveraged the organization’s relationships with partners and allies to source approved imagery that aligned with the emerging brand identity, highlighting references to upcoming events and initiatives. Without a development team, I single-handedly designed and launched a fully functional website using cost-effective, no-code solutions. This approach delivered a custom, high-quality digital experience that preserved brand autonomy while meeting tight deadlines.
From its inception, World Technology has been evolving, and I have guided the visual identity to remain aligned with the organization’s mission and objectives. I developed style guides for use by external agencies and ensured that all content reflects the organization’s focus on technology, innovation, and science. The brand now maintains a consistent presence across digital platforms, presenting a professional and engaging image that celebrates human ingenuity.
Impact & Ongoing Work
Since launching publicly in 2024, World Technology has grown from a small team to over 20 full-time staff and a 12-person advisory group in technology, innovation, and science. I continue to lead proposals for large-scale digital and visual assets, including website evolution, social media campaigns, and upcoming event activations at global summits. My work ensures that World Technology’s brand remains cohesive, adaptable, and positioned for future growth.
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See Also
